Marrs Green: A Refreshing Design for Snow Beer

Combining Coolness and Creativity in Packaging

Snow Beer, a top-ranking brewery brand in China, has recently unveiled a refreshing new design for its packaging. Designed by the talented team at Tiger Pan, the new packaging aims to capture the attention of a younger generation of consumers, who are replacing the previous generation with their inclusive attitude towards consumption and a taste for something new.

The bottle itself is made of glass and is colored with a special shade called "Marrs Green." With a capacity of 455ml and dimensions of 60mm in diameter and 250mm in height, the bottle stands out from the crowd with its unique color and shape.

The design features a large, convex snowflake symbolizing the brand's name, which adds a tactile element to the bottle. Two slightly different designs have been created using different materials, both featuring the popular color Marrs Green. The color of snow is also incorporated into the design, portraying images of snow-covered landscapes, buildings, forests, and animals, creating a cool and fresh beer-drinking experience where it feels ice-cold everywhere.

Through the layout of the images, the design evokes a freezing feeling, as if the bottle is covered by heavy snow. This unique interaction between the design and the consumer enhances the overall experience and helps Snow Beer tell a story of what a snowflake can do.

The project, which was completed in Shenzhen within a span of three months, showcases the team's dedication to achieving the perfect balance of color for the bottle. The special Marrs Green color, claimed to be the most popular color in the world, was carefully chosen to reflect the concept of cold and refreshing. The team also faced technical challenges in determining the precise coloring rate and the amount of color needed when melting the glass.

The design has received accolades for its creativity and ingenuity. It was awarded the Bronze A' Design Award in Packaging Design in 2019. This prestigious award recognizes designs that exhibit strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.

The Marrs Green design for Snow Beer is not only visually appealing but also highly presentable with its modern and minimalist style. It successfully captures the essence of the brand and creates a mental connection to winter, cooling consumers' minds and refreshing their beer-drinking experience.

Image Credits: Tiger Pan, 2019